LinkedIn Profile

Co-owner & Aspiring Public Relations Professional @ Lily Claire Boutique - Helping brands boost their visibility and customer loyalty through creative communication.

I am Lily Morris, a Fashion Public Relations professional who uses social media to maximize a clothing brand's potential by building connections and creating an impactful presence with their audiences. My loyalty and outgoing personality set me apart, driven by a desire to improve and assist where needed.

Even though I am only 21, I have many qualifications in Fashion Public Relations. In October 2020, my mom, Becky Morris, and I opened a storefront clothing boutique in our hometown of Prosper, Texas. Lily Claire Boutique is our pride and joy because of the time, energy, and love we have poured into it. As a co-owner of a boutique, you have to adapt to changing conditions and circumstances because there is no handbook for running a boutique perfectly. I had to figure out how to use social media to our advantage. But once I figured it out, we could successfully post creative content, engage our target audience, and run campaigns that ultimately grew our audience and expanded our brand. We continue to adapt to the ever-changing social media trends because I learned that change is inevitable. Still, to prosper, a business, especially a small one, must continue producing well-organized content that reflects its brand. When you use hashtags, constantly post, and boost your posts, your clients will multiply, and your audience will expand.

My passion for fashion is the driving force behind my career aspirations. I am deeply interested in pursuing a career in public relations and the social media market in the fashion industry, where I can combine my love for fashion with my communication and strategy skills.